Postcard - dated April 1932 in pencil on the back. See link below for a cropped view of the staff.
Johns's 1932 Newport Directory has the following entry for number 42 Commercial Street:
"Birmingham Haberdashery Co., wholesale warehousemen and retailers - Wm Lockie, manager."
The 1934 entry reads:
"London Hosiery Co. The (late Birmingham Haberdashery Co.) wholesale warehousemen and retailers - Wm Johnson, manager."